Meet Rabia, our founder

Q1. Tell us about yourself

I was born and raised in the UK and moved to Dubai around two years ago with my husband. Before moving to Dubai I studied to become a Pharmacist at the University of Manchester, and then worked in the field for a while once I had qualified. So I definitely don’t have the typical background for someone doing the type of business that Imaan Lifestyle Co is! My business however is a reflection of my experiences, hobbies and interests. I come from an entrepreneurial family and have always been inspired by using your own creativity to create a career that you love! As well as this I love travelling and going to new places, and if you ever bumped into me on the weekend, you would most likely find me sipping coffee at one of Dubai’s pretty cafes!

Q2. Tell us about Imaan Lifestyle Co . How and when did it begin? What was the inspiration behind it?

I have always been inspired by beautiful and contemporary Islamic items that I could use in my home that would serve its purpose, but also have a deeper meaning at the same time. Whether it is decorating my home with artwork, writing in a journal or even the the items used in my personal prayer space, it has always been important for me to use things which are meaningful and serve as a reminder to me of my faith. When I moved to the UAE, it was difficult to find these sorts of products which I found very surprising for a Muslim country. I realised I wasn’t the only one in this situation. Realising there was a gap in the market, I wanted to bring these products to the region for like-minded people. After a lot of research and hard work I launched Imaan Lifestyle Co in July 2020!

Q3. How did you go about choosing the name “Imaan Lifestyle Co” and the logo?

Being a faith inspired brand, the Arabic word for faith ‘Imaan’ had to be incorporated into the brand name. The intention behind our brand is to bring products that will help believers beautify their connection with their faith in their day to day lives. For me faith is beyond just a mere feeling, it is a deep-rooted sense of peace, guidance, acceptance and motivation. It almost goes without saying that faith is a vital component of life – having faith is what gets me through the day! So having our brand named after this beautiful word was very meaningful to me.

I wanted the logo to have a simple and elegant feel to it so I designed it with this in mind. Also, I love anything rose gold and pink which is why this these colours are incorporated throughout the brand.

Q4. What’s the most rewarding part of your job?

For me the most rewarding thing is seeing a customer use and love our products! It’s an amazing feeling to see happy customers and to receive such positive feedback on products we have put so much thought and love into!

Q5. What’s the most unique trait about Imaan Lifestyle Co?

I would say the most unique thing about our brand is that we put a lot of care and thought into every aspect of our products and their packaging. Whether our customers are buying our products as gifts or for themselves, we ensure all items are gift wrapped in our luxurious packaging to make sure every recipient feels special.